Perhaps, Hive is the most successful component of today's Hadoop infrastructure. It provides simple and efficient way of creating Hadoop-based data processing jobs with comfortable SQL-like language.
But, in contract to Pig, it's not a workflow-friendly language and requires additional effort to create a real multi-step ETL.
Oozie was created to eliminate workflow/scheduling issues and, obvious, may be used to create ETL and naturally engages Hive.